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You could do it all yourself at our platform, or if you prefer to let us manage it, we are here to assist you in reaching your objectives.
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With an advertising audience of more than 1.16 billion people, Instagram offers a dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year - increasing by 76 million people in just the last quarter. Fully 90% of Instagram users follow at least one business. And it’s not just consumer products that benefit. More than 36% of B2B decision-makers use Instagram when researching new products or services. This Instagram marketing tips 2021 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro.
Clearly define your goals & Know your audience
Have you ever wondered how to get more traffic on your web site? How about more sales? Both of those goals are more possible with the aid of Instagram marketing tactics. Instagram for your own marketing and sales purposes, we provide a number of tools and resources that will help you achieve success with this medium.
Three important strategy steps for Instagram
Instagram is a visual medium, so your posts have simply got to look great.
You don’t need professional photography equipment, but your photos and videos do need to be sharp, well-lit, well-composed, and in focus, at a minimum.
If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy-to read, and eye-catching.
Even more important, your visual content needs to be compelling. Great photos are nice, but if they don’t tell a story, or get viewers excited, they’re not going to engage followers.
Once you decide what type of content to publish, you need to decide how it’s going to look. As we explain in our post on creating an Instagram aesthetic, color influences buying decisions and brand recognition.
Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds.
Write great captions
True, we just said that Instagram is a visual medium. But that doesn’t mean you can neglect your captions. Your brand voice is just as important as your brand look. Like your visuals, it should be consistent across posts.
Instagram captions can be up to 2,200 characters long, so you can use them for everything from a quick quip to detailed storytelling. That said, only the first two lines of text appear in the news feed without tapping more.
Since people tend to scan captions rather than read them thoroughly, you want to get all the important information into those first two lines.
In our post on the best caption length for every social network, we recommend the following Instagram caption lengths:
Organic posts: 138–150 characters
Instagram ads: 125 characters
If you’ve got more to say, go ahead and say it. But make sure the extra text is worth it.
National Geographic is a classic example of long-form Instagram content. If you can match their level of storytelling, don’t be afraid to go long.
Use hashtags wisely
Hashtags are a key way to increase your visibility and discoverability. You can use up to 30 hashtags in an Instagram post. But, realistically, you probably don’t want to do that.
We recommend using between five and nine hashtags per post. More than that can look like hashtag stuffing, a spammy tactic that turns followers off. Worse, if you use irrelevant or repetitive hashtags, users can choose not to see your content for that tag.
To get the most benefit, choose hashtags that:
We’ve got a full guide with the latest hashtag strategies for Instagram if you want to do a deep dive on this topic, just schedule a free meeting.
Validation & Strategy.
Growth Hacking & Lead generation
Monitoring & Optimize your growth.
The first thing you need to do when validating your business assumption is to understand your customers better. The best way to do this is to ask them questions about their demographic, preferences, and behavior.
Our growth product managers are senior growth consultants who have specialized in helping mature products grow into new markets. They have deep knowledge of how established companies can create a differentiator that will allow them to grow.
You can't just go out there and run a marathon. You have to learn how to crawl first, walk, then run. We adapt and improve by learning from over 283 metrics, including growth rate, engagement rate, retention rate, and more.
Plusgrowth is the powerful marketing automation and social media management platform for organizations who want to growth consistently and increase their reach.
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Plusgrowth is assisting you in managing all your sales and marketing contacts in one place. Segment your contacts into lists for more effective campaigns.
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Never miss an appointment. Avoid “whoops forgot our meeting” by automatically reminding, support Google and Office365 schedule, use your favorite video conferencing tool, save time, and never missing an opportunity.
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Plusgrowth has excellent integration with Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn, to enable scheduling posts and automatically tagging links so you can organize it from one platform.